Quick Pix: Website Redesign

A redesigned photography website aimed at better showcasing the business’s information and promoting a new service.

CHALLENGE

Revamp the Quick Pix website to boost the owner’s photo booth business while enhancing user engagement and service representation.

ROLES

UX Researcher, UI Designer, Interaction Designer

TIMELINE

2 Week Sprint

CLIENT

Quick Pix Photography

1. Stakeholder Interviews

Our client, Anthony Samona, a 30-year-old photographer with a decade of experience, shared key insights about his business throughout our first few interviews. He emphasized the unique atmosphere and professionalism of his services, targeting primarily Chaldean clients.

The current website features, such as the “like” function, were underutilized, and service options were not well-presented. Most new clients came from Instagram and word-of-mouth. For this project, Anthony desired a modern aesthetic, improved communication through a better contact form, and increased credibility with more reviews and testimonials.

2. Research

Additionally, our team’s site audit revealed several pain points: the website lacked comprehensive service details, had a disorganized single-level landing page, and an outdated appearance. The contact form was ineffective, and the absence of reviews hindered trust.

3. Insights from Website Analytics

The site attracted a mobile-centric audience;

• 84% were mobile users,
• with 67% of traffic coming from Instagram.

The contact form on the homepage was crucial,

• used by 90% of visitors booking services.
• Notably, 96% of users were first-time visitors, highlighting the need for quick engagement.

4. SWOT Analysis

Our SWOT analysis showed strengths in atmosphere and service quality, weaknesses in design and information presentation, opportunities in growing the photo booth business, and threats from competitors.

5. Solution-Driven Plan

We planned to expand the photo booth business by

• detailing the experience on the site,
• optimizing the contact form for better client communication,
• modernizing the website design,
• and ensuring it was responsive for both mobile and desktop users.

6. Design Process

We first created a user persona representing the target audience, mapped that persona’s user journey to identify pain points, and redesigned the site map for better navigation.

We then brainstormed content and aesthetics, developed low-fidelity & mid-fidelity prototypes refined through collaboration, and established a mood board and style guide for consistency.

7. Final Product

The high-fidelity design incorporated user feedback, including

• repositioned navigation for ease of use,
• a confirmation pop-up for form submissions,
• and shortcut buttons for quick access to key sections.

8. Usability Testing Results

Users easily navigated the updated site, completing tasks with minimal misclicks. Feedback praised the modern design and improved functionality.

Key Learnings and Next Steps

The project underscored the importance of mobile-first design and clear user feedback. Adding shortcuts improved efficiency, and a multi-level navigation system increased engagement. Future steps include more usability testing and iterative refinements based on user data. This project demonstrated the value of combining client insights with user-centric design to enhance Quick Pix’s online presence and functionality.