The Only 3 Types of Writing People Actually Want to Read
Ayodeji Awosika

Very helpful and very true. If I may add also: be concise. This is not to say that all pieces should be short (500–1000 words) but I think the reason why some people like the “how to” posts is because they have the possibility to get to the bottom line quite quickly, by only reading the title and skimming through the elaborations.

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