

Design Lead @Bumble @MagicLab, based in London. I write about UX, design and culture. https://laramendon.ca
… to build and extend brands. You’re going to have to learn how to do goal-driven work. Goal-driven. Design is not about expressing yourself. Design is not about following your dream. Design is not about becoming a creative. If that’s the kind of stuff that you’re interested in that’s absolutely fine. Walk across the hall …
…ng towards entrepreneurship. And ultimately, we are slouching towards irrelevance. If we are lucky. Because the longer we stick around, the more we’re leaving for the next generation to clean up. And we’ve given them quite a bit of job security as it is.