Lara Oberholzer – Medium

Lara Oberholzer

2021 is just a number

2020 has reminded me of one very important thing: you can never predict tomorrow, and there are no real certainties in life.

Feb 20, 2021

2021 is just a number

Feb 20, 2021

Sponsorship Darwinism — make or break for many brands

Social Darwinism, the theory that human groups and races are subject to the same laws of natural selection as Charles Darwin perceived in…

Aug 15, 2020

Sponsorship Darwinism — make or break for many brands

Aug 15, 2020

Published in
Marketing Stuff

Can Influence Be Bought?

A Strategic Model for Successful Influencer Marketing (Part 2)

Aug 15, 2020

Can Influence Be Bought?

Aug 15, 2020

Published in
Marketing Stuff

Influence for Sale

A Strategic Model For Successful Influencer Marketing (Part 1)

Aug 11, 2020

Influence for Sale

Aug 11, 2020

So What?

Why clients need to care about campaign report recommendations more than just the results and metrics.

Jun 28, 2020

So What?

Jun 28, 2020

Share. Ask. Do. Tell.

I have always struggled to ask for what I want.

Mar 8, 2017

Share. Ask. Do. Tell.

Mar 8, 2017

Year of Here.

I’ve waited 27 years to get to 2017 and I’m fucking stoked that it’s finally here. I have big things planned for this year. And not only do…

Jan 26, 2017

Year of Here.

Jan 26, 2017

Snap out of it

That burnt out feeling

Nov 24, 2016

Snap out of it

Nov 24, 2016

The Media Double Standard

The rise of new social media platforms isn’t going to slow down any time soon. As a strategist at Cerebra, it’s important for me to keep a…

Oct 13, 2016

The Media Double Standard

Oct 13, 2016

We exist to inspire our employees to connect to purpose.

The connected to purpose (CTP) employee arrives at work asking, “What can I give today?” while the disconnected from purpose (DFP) employee…

Aug 25, 2016

We exist to inspire our employees to connect to purpose.

Aug 25, 2016

Lara Oberholzer

Lara Oberholzer

Creatively Strategic, Strategically Creative | Passionate about marketing, consumer behavior, sports and life experience | Writer for The Innovation 💡

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