How to Choose the Best Live Streaming Platform? (5 Simple Steps)

In 2022 I am sure you must have heard once about online live streaming and how people are creating so well content through this process. Though there are plenty of paid and free live-streaming platforms that give fantastic value for going live, these all are easy to access.

Then what is the trouble?

The problem is ‘selecting the best live-streaming platform’ that fits your precise need. But it won’t be an issue anymore. Do miss the further five-step guide; it’s a guaranteed solution. So let’s dive into it.

Step 1: Determine for Whom are Creating Content

That is the number one aspect you have to consider is, determining your audience. It’s more important than picking up on the age group and gender selection. However, this way, you make focused content while keeping your audience in mind and going to the right platform where your chosen people are.

Step 2: Determine Your Aim

This second step is like your 1st step, where you choose your people. But here, you must decide what you want to present to your selected audience. What is your aim while creating an online live-streaming video? Defining a goal will make it more accessible, which is why a live-streaming platform is perfect for you.

Step 3: Know Your Competitors

The third most important thing is knowing your opponents. This step needs a little research work. But it will reveal mind-blowing solutions for your creativity. You will know what platforms your competitors are using, what tricks they are applying to attract their targeted audience, how they are monetizing their channels etc.

Step 4: SWAT Analysis

Now you are significantly closer to picking the right place. But now, take a swat analysis before. Check out the risks/threats, opportunities, strengths, and weaknesses.

Step 5: Pick A Platform

At this stage, you can match your needs and the platform you should use for live streaming. This will significantly help you optimize your creativity & give good results for your efforts.