How to Use Twitter Profile Bio

LaRon Carter
Aug 27, 2017 · 4 min read
@laroncarter

Twitter is my go to place for finding great content and valuable connections with people I normally wouldn’t run into on the street. Had my first Twitter account since April 2008.

There have been periods in my journey where Twitter wasn’t a priority. During those times I didn’t engage or follow new accounts. But when I was back on Twitter and searching for stuff, aside from a celebrity account, landing pages would make or break any interest I might have.

That’s why the bio part of your profile is extremely important. Because if I’m looking for details about you in your profile that determine an interest in you beyond that perfect profile pic, others are as well.

Quick Tips

  • Be Humble: Don’t try to put everything in the limited space available.
  • Be Savvy: Make the words count when it come to searches.
  • Be Branded: Think brand identity even if you don’t fully understand yours, just be you.

Be Humble

STEP 1: Don’t try to put everything in the limited space available. One thing I’ve loved about Twitter from the beginning is how the platform forces you to get to the point. There is no need to say everything if you drop it like it’s hot. If you’re new in your profession don’t fake it. Those who know will sniff you out. Tell what you are good at or known for and consistently deliver it in your content. If your account is limited to your profession include it’s full name, your position, email, and location. Think about how you want to be Listed. If you moderate a hashtag feed include it in the bio. If you have merch include that Twitter affiliate account and conversion link.

Be Savvy

STEP 2: Make the words count when it come to searches. If you weren’t aware your searches will list Twitter accounts with those keywords in it first, at the Top. Those Top keywords are in the users account handle or name, in the bio as well. Under and Above the Top account fold you’ll see a realtime feed of those using that search word in their post. Just to the right of the mobile Top search are several categories like Latest, People, Photos, Videos, News (from web articles), and Periscope all in realtime feeds. Now are you beginning to see how your account and its content are your brand identity?

Be Branded

STEP 3: Think brand identity even if you don’t fully understand yours, just be you. Surely I don’t need to mention how being transparently you is relevant to your success in order for you to see that’s exactly how you evaluate others. It doesn’t matter if there are three McDonalds in your neighborhood. You will frequent the one that you connect with most. Whether it’s the store cleanliness or food service you know you just like one over the others. And your personal branding works the same way. Everyone is not going to like you but if you commit to being the best you you can be, you’re winning. Others will know it and support you. Often that following starts with what they see when they end up on your landing page looking at your profile bio as a first impression, after that sexy profile pic of course. Clearly express who you are as a brand. Be a media company for you now and you down the road.

“That’s why the bio part of your profile is extremely important.”

If you have any reservations about online privacy. They don’t need to present themselves in your Twitter profile. Twitter has always been a culture of limited account privacy. Your account is open to anyone with internet in any country and a willing government can see your stuff.

So consider getting the most out of any legitimate opportunity available out there on Twitter. And while we’re on the topic of profile design. Profiles should be organic. I believe it’s okay to change your profile according to changes in your life, the purpose of the account, and your awareness of what works and doesn’t as those changes happen.

In my opinion regardless of how you use a particular Twitter account, your online presence should always be in the DNA of your brand. All your post could arguably be considered an extension of you. Your profile biography is an extended handshake of your media company. Make the greeting firm and look them directly in the eye. Your word is all you have to stand on.

I am thankful and humbled you’re reading my stuff! Click the hand clap below if you liked it, if not that’s cool. But sharing the love means a lot to me and it helps other people see the story.

LaRon @laroncarter everywhere

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LaRon Carter

Written by

Curious Guy! Veteran Special Needs Teacher and U.S.Marine. Speaker and creator of K12Live on Twitter from Indianapolis seeking #relevantsuccess.

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