Larry Muller, currently the Chief Operating Officer at Code and Theory, is a distinguished figure in the digital marketing industry, boasting a dynamic career that spans over four decades. A Stony Brook University alumnus, Muller's career embarked at Macy's New York, where he honed his business leadership skills before making a significant impact in the consumer electronics and video gaming distribution sectors. His entrepreneurial spirit led to the foundation of Alliance Distributors in 1989, where as CEO, he propelled the company to achieve $25 million in annual revenue, marking a significant milestone in his career.

Transitioning into the digital realm, Larry Muller's strategic vision was pivotal in the formation and success of Rockstar Games and the launch of the iconic Grand Theft Auto 3 during his tenure at Take-Two Interactive Software Inc. This period underscored his ability to drive innovation and growth within competitive markets. Further expanding his business acumen, Muller ventured into franchise ownership, acquiring and managing over 20 Dunkin Donuts locations, showcasing his versatile management and operational expertise.

In 2014, Muller joined Code and Theory, a leading global digital-first creative agency. His leadership was instrumental in several acquisitions, including Mediacurrent, Rhythm, Kettle, and Truelogic, expanding the agency's capabilities and reinforcing its position in the market. His role at Code and Theory exemplifies his commitment to fostering growth, innovation, and operational excellence.

Beyond his corporate achievements, Larry Muller is also a co-founder of On Discourse, a private membership community for business leaders. This initiative reflects his dedication to the discourse on business and technology intersection, further establishing him as a thought leader in the digital marketing space. Larry Muller's career is a testament to his visionary leadership, entrepreneurial spirit, and enduring impact on the digital marketing and video gaming industries.