Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle

This study was conducted by Professor Peter N. Golder of the Dartmouth University’s Tuck School of Business and Professor Gerard J. Tellis of the University of California’s Marshall School of Business. It was published in ABI/INFORM Global: Marketing Science, Spring 2004.

While this article, from the standpoint of academic research, is interesting in discussing what is known as informational cascades and the general theme of product life cycles, most interesting is the very specific takeaway associated with identifying in particular terms how managers can identify, by looking at the sales of a product, precisely where that product is in its life cycle, extrapolate how long the cycle will last and therefore what managerial decisions such as inventory control need to be made.