The Do’s and Don’ts of Creating the Perfect Business Card
Patrick Bateman, in American Psycho, sweated bullets over his business card:
Look at that subtle off-white coloring. The tasteful thickness of it. Oh, my God. It even has a watermark.
One of the items we had to makeover when we redesigned the Rocket Matter logo was our business card. And after years of trade shows, hobnobbing, networking, and generally being the awesome legal software people that we are, we know what these little tools can and cannot do.
Furthermore, as Internet hipsters, we are wise in the trends of technology and printing.
We have seen the good, the bad, and the ugly when it comes to our pursuit of the perfect business card. There are some major #FAILS you want to avoid and major DO’s you want to embrace.
DON’T: Use a QR code
This is a big, big no-no people. Having a QR code tells the world, “I’m trying to be hip to technology, but I don’t really understand its practical application.” If you have a QR code on your business card, may God have mercy on your soul.
QR codes, you see, KILL KITTENS.
DO: Use an easily readable font that doesn’t clash with your logo
Don’t get fancy. Make sure you use easily readable fonts. That means size and style need to be legible for your target user and for the scanners and iPhone cameras your card is going to be run through.
I don’t care if you choose a serif or sans-serif typeface. The most important thing is legibility and congruency with your branding.
Want to read more? Check out the full post on Legal Productivity.
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