Nobody wants to use software
Bertil Muth

You’re absolutely right. And no you don’t need 14 years of experience to see this. You just need to be observant. Go to the thrift store and you’ll see some things that once were all the rage. But they have outlived their usefulness now. Because it was never really about them. It was about what they could do for people. Now, people are still doing the same things they have always done. Whatever helps us do these things better is what becomes the new hotness. We need to make this into a theory. That nobody really wants to “use” anything. That we just want desired outcomes, and using things is a way to make those outcomes happen. And that in some cases, people are even willing to pay for the use of these things. But only because the outcome is that meaningful to them.

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