Lars HirschRelevant and non-relevant users in A/B-testingA common mistake among many practitioners of A/B-testing, even within very large and sophisticated companies, is failure to identify the…Jun 22Jun 22
Lars HirschA/B-testing in marketplaces with complex dynamicsEarlier this month, I described the importance of understanding long term effects in A/B testing, focusing on the example of ad quality…Apr 28Apr 28
Lars HirschUnlock retail media ads performance: measure the long term effects the right wayIf you run a retail platform with ads, you are probably aware that showing lower quality ads can impact overall user engagement and retail…Apr 16Apr 16