Lars Hirsch – Medium

Lars Hirsch

Auction mechanisms under Target ROAS automated bidding

This article is a follow up on a recent article where I examined the pros and cons of 1PA (1st price auction) and 2PA (2nd price auctions)…

Apr 23

Auction mechanisms under Target ROAS automated bidding

Apr 23

First price or second price ad auctions — which is better?

Introduction

Jan 9

First price or second price ad auctions — which is better?

Jan 9

Relevant and non-relevant users in A/B-testing

A common mistake among many practitioners of A/B-testing, even within very large and sophisticated companies, is failure to identify the…

Jun 2, 2024

Relevant and non-relevant users in A/B-testing

Jun 2, 2024

A/B-testing in marketplaces with complex dynamics

Earlier this month, I described the importance of understanding long term effects in A/B testing, focusing on the example of ad quality…

Apr 28, 2024

A/B-testing in marketplaces with complex dynamics

Apr 28, 2024

Unlock retail media ads performance: measure the long term effects the right way

If you run a retail platform with ads, you are probably aware that showing lower quality ads can impact overall user engagement and retail…

Apr 16, 2024

Unlock retail media ads performance: measure the long term effects the right way

Apr 16, 2024

Lars Hirsch

Lars Hirsch

I'm a seasoned tech leader passionate about helping ad tech businesses in the US and globally. Ex- Google, Amazon, Snap, Microsoft.

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