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Photo by Elijah O’Donnell on Unsplash

When the Internet emerged in the early nineties, pundits claimed it would be the end of print media. Then, in the early 2000s, when it appeared newspapers had successfully leaped the chasm, a handful of companies found an untapped profit margin. In hindsight, however, many are calling digital advertising the original sin of the Internet.

In the following, we’ll hash out the brief history of the Internet’s love affair with advertising, the unforeseen issues behind this relationship, and, finally, some crypto alternatives that promise an altogether different future.

The Internet Is Built On Advertising

Consider this: Google made $136.6 billion in total revenue in 2018. Of this amount, $116 billion was generated exclusively from advertising. This was either through its AdSense network, AdWords solution or from Google News. …


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Photo by Waldemar Brandt on Unsplash

The modern Internet experience is broken. Whether it be the rise of toxic exchanges on social media platforms, rampant bot activity, inauthentic influencers, or the hyper-centralizing forces dominating the web, users are desperate for an upgrade. Unfortunately, blockchain technology alone isn’t the solution. It is merely a tool to take back the web.

If we are to take seriously the early vision of the Internet, then we’ll need a new set of platforms and some out-of-the-box thinking to achieve this. Let the revolution begin.

Two Steps Back, One Step Forward

Reports from the past few years have indicated that bot activity is rising. Fake Twitter profiles are the easiest way to grasp this phenomenon, but the practice exists throughout. On Instagram, Facebook, Reddit, and many others, it’s becoming harder and harder to determine who or what a user is speaking with. …


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Photo by Jonathan Kemper on Unsplash

The following blog post dives into the grander project of blockchain technology, the need for a trustless Internet experience, and why the Facebooks and Amazons need a sharp reality check. Since their inception, many have turned to each of these Internet platforms as much as they turn to their light switches, public transport, and other utilities. Fortunately, an alternative technology is emerging to upset this narrative.

Facebook Is Not A Utility

It goes without saying that the Facebooks of the world are incredibly valuable. Not only do they help families, businesses and other communities stay in contact all over the world, they have also unveiled novel social interactions. What needed a letter sent in the post a hundred years ago, a telephone call thirty years ago now may only need a click of the “like” button. The convenience is outstanding, and it’s important that we don’t forget this; this is the new standard. …


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Photo by Drew Beamer on Unsplash

The advent of cryptocurrencies has revolutionized the way we think about money. And as money is the lifeblood of every business, digital tokens have also brought into question business development strategies. Instead of hiring a single freelancer to complete a specific task, for instance, a project can now leverage the wisdom of the crowd to achieve a common goal through something called “crypto bounties.” Similarly, startups can get their token into thousands of hands via “airdrops” and bootstrap a cryptocurrency’s adoption. Like everything in this industry, however, it’s not all roses. …


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Photo by Gabriel Wasylko on Unsplash

In January 2018, Ethereum co-founder Vitalik Buterin outlined a proposal for eliminating the downsides of many initial coin offerings (ICO). Buterin wrote, “the following is a quick exposition of an idea I had for improving the ICO model by merging some of the benefits of DAOs.” The thought experiment highlighted how a “DAICO” could eliminate the temptation for exit scams and leverage the wisdom of the crowd to distribute project funds.

In the following post, we will dive into some of the ways in which a DAICO (an ICO for a decentralized autonomous organization, short DAO) can improve on ICOs and better leverage positive community sentiment. Already, ICOs revolutionized the way founders can fund their ideas, but a few too many fraudulent actors have spoiled its reputation. …


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Photo by Ian Stauffer on Unsplash

As we have discussed in a handful of previous posts already, generating an audience around your crypto idea is crucial for your idea’s success. Naturally, the larger the community, the more hype will disseminate around on the Internet. But single-faceted marketing plans only go so far. By aligning incentives within your group you can turn users into owners and entice people to go beyond making a simple five-star review on ICOBench.

In the following post, we’ll dive into the types of incentives your membership might react to, how these incentives either augment or degrade the quality of your community, as well as provide some real-world examples to get you started. …


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Photo by Annie Spratt on Unsplash

The importance of community for any crypto project is critical. A powerful response from token holders can turn even a poor idea into a blazing success. Likewise, the best ideas can wither away and die if they don’t attract a following. Thus, knowing where to find your audience is one of the first steps for captivating a thriving community. The next step is retaining them; and GitHub is a great place to do just that.

As it’s still very early days in the crypto scene, many early adopters are also often the very builders of the next wave of Internet products. Developers are often hanging out on Reddit, and a handful of Discord, Riot, or even Telegram channels. …


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Photo by Anthony DELANOIX on Unsplash

The customer isn’t always right, but a community’s consensus likely is. The development of technology in the world of business and finance (forget crypto for a minute) has put clients in a type of co-pilot role. Communication of CEOs and entrepreneurs has shifted from vertical hierarchy to a flat circle in which everyone has a say. This comes with a host of advantages, too. Forgetting how to leverage them, however, could mean that you’re missing out on one of the most important aspects of your blockchain project’s marketing strategy: community building.

Community As A Symptom Of Technology

You can email Mark Zuckerberg from your personal computer. With a bit of Twitter guile, you could easily get some answers to your business’ greatest conundrums from Tony Robbins. Even NBA superstar-turned-entrepreneur Kobe Bryant is relatively accessible. More importantly, all three of these people want to hear from their community. …

About

Lars Schulze

Building the future of marketing for a decentralized world — Co-Founder UFOstart AG

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