A list of things to keep in mind when designing great, engaging digital experiences — As a FWA (Favourite Website Awards) jury member, I get to see a ton of great, engaging web experiences from some of the best digital talents in the industry. Although there is no secret trick to winning a website award, I still think there are some rules of thumb to keep in mind, that will yield a clear, value-driven site with a great user experience and engaging content that will make your site memorable and make people go “Hey, check out this site”.