Lateef MauricioThe Brand is in Everyone’s Hands, But it’s Marketing’s ResponsibilityThink about your company’s market. Which competitors routinely land the most important accounts? In any given market, the companies that…Jul 13, 2022Jul 13, 2022
Lateef MauricioConsumer Burnout Has Been Here All Along: Why it Matters to B2B CompaniesThe global systems of commerce are in a constant state of slow metamorphosis. Today, the change is rushed and heavy-handed.Jul 13, 2022Jul 13, 2022
Lateef MauricioIt’s a buyer’s market, but they don’t know it yet.Did you know that it is human nature to conserve cognitive effort? We are actually programmed to make quick, satisfactory decisions…Sep 18, 2019Sep 18, 2019
Lateef MauricioWe need more data we don’t know we need, and social scientists can help.If we’re looking to get ahead of change, to truly be prepared for the future, we need different types of experts to generate different…Sep 18, 2019Sep 18, 2019
Lateef MauricioData, Culture, and Thinking — Forming the Marketer of the FutureThe development of a strong company culture has been a major prerogative of today’s most successful Chief People Officers. The goal is to…Sep 15, 20171Sep 15, 20171
Lateef MauricioWhat’s a Cryptocurrency?How to get started with Blockchain, Bitcoin, Ethereum, and hype.Jun 8, 2017Jun 8, 2017
Lateef MauricioWe’re All Biased: On Communicating with PurposeI’ve been on the road a lot lately. Great memories were made by taking to the road on thousands of miles of highways and byways —…Feb 13, 2017Feb 13, 2017
Lateef MauricioHow to Define Product Benefits That Drive Inbound DemandFirst of all, buyers want to see “benefits” before they see “features” — so be careful not jump into technical stuff before building a…Feb 3, 2016Feb 3, 2016
Lateef MauricioHow to Use Video Content to Boost Demand Generation: Product Demos & StorytellingVideo is today’s most effective customer education tool. If you’re selling a SaaS product you need to break down product demos into…Feb 1, 2016Feb 1, 2016
Lateef MauricioConnect With Everyone on LinkedIn and Feed the Big Data Spam EngineDepending on how thorough you are, your LinkedIn profile can contain a lot of detailed information about your professional and personal…Sep 8, 2015Sep 8, 2015
