OTT PLATFORM MARKETING HOW CAN OTT BRANDS KEEP WINNING
Jan 5, 2023
Justifying the “Content is King” tagline, OTT platforms have taken the entertainment world by storm. Several OTT platforms have integrated multiple genres and languages to diversify their user base and that is one of the main reasons why OTT platforms saw their rise to fame in the pandemic.
OTT platforms market themselves a lot better than mainstream media, earning a huge revenue and loyal user base in no time. Let’s look at some OTT marketing strategies and how OTT platforms are acing the marketing game!
