What is marketing for my company?

Latinos en Toronto
4 min readNov 12, 2019

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In a world where technological evolution and expansion gives us the tools to make our product or service more known, regionally and globally, it is important to know how to take advantage of these tools. That is why this time we want to talk about the benefits of knowing the different functions that Digital Marketing has for you; Likewise, since it is the best if you want to grow with foundations and progressively without stalling you, talk about the importance of hiring an expert who can advise you and provide you with a work plan based on your short, medium and long term business objectives.

On this occasion we had the pleasure of talking with Zuluaga Media, a company dedicated to marketing that is here in Toronto, to clarify all the doubts, concerns and benefits that the marketing world can produce for your company.

The first question that may arise is: Why does my company have to enter the world of the internet? The question may seem simple; However, it is more complex than we think. The importance of your company being known on the Internet has as its main objective a greater market; as well as allocate, your product or service, to a public that for your personal interests tends to buy you. This is not just the fact of having a web page and opening social networks; The importance of internet marketing is to devise a plan where, based on the analysis of information, image, type of speech, internet traffic, direct and indirect competition and strategic planning based on the target, you can position your company in everyone’s mouth and Increase customer traffic. That is why Zuluaga Media tells us the importance of knowing two very important questions, not only for marketing but for the growth of your company: What are you going to sell? Who do you plan to sell it to? It is important to have this clear, first in a hypothesis plane and then reaffirm, expand or correct it based on the data thrown by the studies. That’s where the importance of Marketing comes in as this will not only indicate the way forward so that they know you more; It helps your company to a strategic and solid growth by emphasizing the exact market that your company needs. For this, Marketing companies, in particular Zuluaga Media, have experts in sales, administration, marketing and public relations, which not only offer you the data, but also help you analyze them, create strategies (and if necessary contingencies) to advertise your company, proper management of your social networks and proper management of potential investors. Additionally, Zuluaga Media offers a great competitive advantage by combining its expertise in the area of ​​Marketing with technological knowledge (IT services); which makes them even more assertive in the scope of the internal objectives of the companies that hire them.

Digital Marketing is a great tool that, knowing how to take advantage of it, will make you grow and reach your goals faster. As Zuluaga Media says, since this is the cornerstone of his work, marketing is working alongside you to create a story, to your company, that the world will listen to, create an image that people remember and relate Instantly with you, create a stronger relationship with future customers, create a brand that you are proud of, disseminate through creative ads the important product or service you offer to your customers; In short, shaping your company so that the public not only knows you for your quality, but also remembers you for your image.

Hopefully this information has been helpful now that you are about to start your own business. If you want to know more about the services that Zuluaga Media offers, you can contact them on their official website or their social networks. We are happy to know that the Latino community is making its goals a reality every day, which is why in Latinos in Toronto we are always full of pleasure to know more about the new companies, products or services that the community is innovating and offering; We invite you to share with us everything you are doing through our social networks. Do not stop working for what you want, it is a unique way to achieve it.

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Latinos en Toronto

Latinos en Toronto is a group led by Cesar Zuluaga and created with the purpose of boosting support among Latinos who live in Toronto, Canada.