LaToya Bowlah – Medium

LaToya Bowlah

LaToya Bowlah

GTM Scorecard: Key indicators to determine market-fit for new products and features

Over a decade of wins and losses at the intersection of Product, Brand, Sales and Marketing Automation, has its perks. A common challenge…

Nov 28, 2023

GTM Scorecard: Key indicators to determine market-fit for new products and features

Nov 28, 2023

LaToya Bowlah

The Battle of Growth Models: The Funnel, The Hourglass, and The Flywheel

In our hyper-digital world, marketing tactics constantly clash in a battle for the hearts and wallets of consumers. Startups are perplexed…

Oct 17, 2023

The Battle of Growth Models: The Funnel, The Hourglass, and The Flywheel

Oct 17, 2023

LaToya Bowlah

‘Tis a Season of Realized Ambitions

If you’re stepping into a new phase in your career, don’t forget to take your ZOG with you. Her

Nov 3, 2021

‘Tis a Season of Realized Ambitions

Nov 3, 2021

LaToya Bowlah

What Marketing Leaders at TikTok, The New York Times, Twitch and Ellevest Had to Say About Growth…

ICYMI: Here are key takeaways from Branch’s mobile growth panel. We explored growth through the lens of performance marketing, shared…

Aug 7, 2020

What Marketing Leaders at TikTok, The New York Times, Twitch and Ellevest Had to Say About Growth…

Aug 7, 2020

LaToya Bowlah

These Consumer Habits Challenge How Businesses Think About the Marketing Funnel

Audience growth, conversion, engagement and advocacy no longer have a linear relationship. Consumers can enter a brand’s ecosystem at any…

Jul 10, 2020

These Consumer Habits Challenge How Businesses Think About the Marketing Funnel

Jul 10, 2020

LaToya Bowlah

Five Ways to Create a Successful Relationship Between Marketing and Product

Drive growth and improve alignment between your product and marketing teams

Jul 2, 2020

Five Ways to Create a Successful Relationship Between Marketing and Product

Jul 2, 2020

LaToya Bowlah

LaToya Bowlah

I help companies develop product marketing and growth strategies. Recognized for identifying gaps and solving challenges with a creative and iterative approach

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