Why Restaurants Are Moving to Mobile Apps and Facebook
At Launchpad App Development, we are always keeping up to date with the latest trends and insights in the world of apps and mobile. A notable trend we’ve been witnessing is the increase of businesses in the hospitality industry using apps and social media. It’s easy to see why. Social media and mobile has benefited many industries in the past few years by increasing efficiency, sales and innovation. Restaurants and cafes can also achieve these benefits through mobile, allowing them the opportunity to increase customers and sales. Today we give you an insight on why your restaurant should take advantage of mobile browsing, social media and smartphone apps.
Smartphones are changing our lives
Smartphones have changed many elements of people’s lives. For example, many young people rely on the clock on their phones, instead of wearing watches. In addition, it has also changed our purchase behaviour, where people buy things due to mobile commerce, which is a growing and lucrative market.
For instance, Restaurant App Engines found that 51% of smartphone users say they would be far more likely to make a purchase from a retailer or restaurant with a mobile specific website or app then search a retailer on a desktop. However, currently only 4.8% of retailers currently have a mobile specific site or app for their hospitality business.
How will an app benefit my business?
There are many benefits of creating an app for your hospitality business, such as:
- Gaining more reviews:
An app gives users the opportunity to establish a database of reviews from customers. Customers can rate and write their own reviews, while also reading reviews from previous customers. Online reviews are one of the main elements that influence a consumer’s purchase decision. According to Invesp, 90% of consumers online reviews before they visit a general business. As a result, having positive reviews will most likely increase sales and customer conversion.
- Creating convenience for customers:
Creating an app can increase convenience for your customers, enhancing customer experience. Building an app can provide customers easy access to information, such as your menu, daily specials, business hours and store location.
In fact, previewing menus could influence customers visiting your restaurant. Research firm Chadwick Martin Bailey found that 62% of customers would less likely go to your restaurant if they can’t see a menu on their mobile.
Source: Guzman y Gomez’s app from the Google Play store
In addition, an app can help make the entire purchase process much easier. Customers can order their meal on their mobile and collect it in store. This decreases any long wait times or queues that consumers might experience during peak hours, reducing customer annoyance.
- Gaining the competitive edge through incentives:
With an app you could even offer incentives, such as loyalty programs or mobile coupons, to increase sales and repeat customer visits, giving you the competitive edge. For example, Starbucks has a rewards program on its app, allow customers to redeem free music, drinks and apps.
Source: Google Play Store
Case Study: Domino’s Pizza
Domino’s Pizza is an example of a restaurant that gained success through creating an app. The app allows customers to view menus, order and customise pizzas with ease, while also tracking their order in real time. Released in 2009, starting with the iPhone, the app helped increase $2 million in sales within weeks upon release. Combined with its Android and Smartwatch platforms, the app continues to contribute in the pizza chain’s profit increases.
Domino’s app allows you to order, pay and track delivery on your smartphone.
How will Facebook benefit my business?
Facebook now has over 1.13 billions daily active users with 1.03 billions users who access social networks via mobile devices. People spend a lot of time on social networks with an average of 50 minutes on Facebook, Instagram and Messenger every day.
This is a great opportunity to interact and engage with your target market. This can be done in various ways, such as providing menu updates, offering discounts or gaining feedback from customers. In addition, you can use images and videos to capture the interest of your target market, which can instantly become a return on investment.
Facebook campaign uses a pay-to-pay network, which gives you the ability to target users by their location, demographics, age, gender, interests, behaviours and much more. Facebook gives you the ability to easily track your users and provides you with an immediate influx of traffic.
As a result, Facebook marketing will give you the opportunity to capture your audience’s attention before they begin searching for other business like yours and potentially increase sales.
So what does this mean for restaurants today?
People are far more selective when it comes to eating out and are more inclined to share their dining experience on social media and blogs. Today, a majority of our decisions are influenced by research and information found online or recommendations by family and friends who post about their experiences through social media.
Users tend to use online reviews such as Google or Facebook when making their decision about where to eat. According to Modern Restaurant Management, around 80% of people will check the rating of a restaurant online before stepping inside. This can include checking websites or looking at reviews on different social media platforms. In addition, these 80% of people are more likely to take action the same day as their search.
At Launchpad App Development, we create innovative apps that will benefit your business and give you the competitive edge. We work with you throughout the app making process to enhance your app idea. We have worked with entrepreneurs and businesses from various industries around Australia to create the app of their dreams.
Have an app idea? Contact us today!