LinkedIn can be a fantastic way to get noticed by employers and companies you would like to work for. The most important first step is to make sure your profile is well optimised and that you have covered all the necessary first steps.

Check out the following 5 tips (and read the full 20 tips here):

Click on each point for more details.

1. Check your visibility settings.

2. Customise your url.

3. Upload a professional photo.

4. Use the new header image for profiles.

5. Write a keyword rich, professional headline.

1. Check your visibility settings.

Set your LinkedIn privacy settings for maximum visibility:

Privacy isn’t one of the things that you need to be protecting when using LinkedIn to find employment. Make sure your privacy settings allow everyone to be able to read and search your profile. Since LinkedIn is a social network, it is about sharing information about you. Keeping things private won’t help your chances of being found for that next big career break.

How to set your LinkedIn privacy settings for maximum visibility gives you a clear rundown of the best ways to get the most out of your LinkedIn profile by making sure your privacy settings are configured so you can be easily discovered.

Some privacy settings are more important to get right than others. Here are 5 LinkedIn Privacy Settings You Need to Know.

Optimising your profile, member feed visibility, Twitter feed settings, profile views and understanding about authorising and removing applications are important factors in getting privacy settings right.

Still wondering why you should be visible to everyone? Understand the LinkedIn privacy settings in a step by step tutorial.


2. Customise your url.

LinkedIn allows you to set a “vanity” or “custom” url for your public profile url. This is another great way to make sure you are found as this ensures your name and page are a lot more search engine friendly. Follow these steps to set your custom url. Try to keep it as close to your name as possible.

If your name is not available, consider alternatives such as adding an initial or middle name. Another alternative is to add an industry related word that will get picked up by search engines more easily. For example:

Joe Hertvik describes how to create a custom url for your LinkedIn profile using a step by step walkthrough with screenshots.

3. Upload a professional photo.

Ensure that you use a recent photo and that it reflects professionalism. Don’t include any photos from the pub, taken with a friend or with your pets. You want to look like a respectable future employee that will take the work and the job seriously.

Paying a photographer for professional photos for your LInkedIn profile can be worth the investment. While this can be expensive, a good photo will probably last you a few years. Follow these profile photo tips to ensure you get the most out of your photo shoot if you choose to take this route.

If you’re struggling to find the money or just don’t want to spend it on a professional photographer, this article on LinkedIn shows you 8 fixable photo flaws that you can avoid when creating your profile pic.

RealMenRealStyle points out that your LinkedIn profile is often found at the top of the search engine results (due to the authority of the LinkedIn website itself) and so having a bad or unprofessional profile means you are able to be seen 24 hours a day, 7 days a week online.

4. Use the new header image for profiles.

LinkedIn now gives you the opportunity to upload a new header image for profiles. Mike O’Neill gives great tips for a LinkedIn Profile header image strategy in his recent article. This articles provides the optimum sizes and offers excellent ideas for getting the most out of your header. The most important point in the article is for you to make sure that your header is consistent with your personal brand.

Social Media Examiner looks at ways to draw inspiration from other profile headers to ensure you have a stand out image. This article gives an excellent range of methods for choosing and optimising your header so that it gives you and your personal brand the best picture possible. It is worth considering how and why you want to present a particular image and the best way of achieving this.

Hubspot share their excellent Slideshare post on 10 Ideas for a Better LinkedIn Banner Image. Check out the Hubspot article for some ideas for how to make this banner image space stand out and create the buzz you want it to. While most of these tips are for company pages, you can also get some great ideas for creating the best personal profile banner image for yourself.

Hugh Briss presents tips for maximising the new responsive layout for the LinkedIn personal profile cover image and also offers a template to make it even easier for you to put one together quickly. According to Hugh, the the size LinkedIn suggests is 1400 x 425 pixels and a maximum file size of 4mb.

5. Write a keyword rich, professional headline.

The headline on your profile is top real estate, so optimise it! Load the headline with keywords for search engine optimisation For example, instead of “ job seeker” be specific and write: “Aspiring Public Relations and Social Media Professional”.

It’s important to know what words are most effective to use in your headline. Laura Smith-Proulx lists the 5 Most Worthless Phrases in your LinkedIn Profile and why you need to pay attention to make sure you’re not wasting this most important part of your profile. You need to get it right to ensure you give the right impression to future employers and can be found easily by recruiters and headhunters.

The Firebrand Talent blog’s post How to Find Your Next Job Using Social Media discusses the importance of using social media properly when trying to find employment. It is important to understand the best way to communicate with prospective employers and strategies to “cut through the clutter” and stand out above the crowd. Writing a keyword rich, professional headline is the first step in standing out for recruiters and employers.

Read the full blog post here:

Originally published on Wordpress

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