“It’s a heart thing”

As you can imagine, working in public relations exposes me to a range of personalities. Different characters, different opinions, different ways of doing business. With multiple accounts to keep track of, this can be really challenging at times.

As a publicist, you’re not only balancing your clients, you have to constantly be mindful of people across the board — journalists, third-parties like case studies and industry experts, as well as internal management. I repeat, it can be really challenging at times!

As the media landscape continues to change and the role of PR’s continues to transform with it, I often think about what is required from me to prove my value as a professional — not only to my bosses, but to my clients, to journalists and even prospective clients.

It’s a pretty daunting thought when I actually stop and think about it — ongoing change can be really unsettling. But if there is one thing I have learnt working alongside startups and next-generation tech companies, it’s that you can’t be afraid of change and you certainly can’t be half-arsed in your efforts to embrace it.

So how will I continue to prove my value as a professional? In short, by continuing to commit to a life of self-betterment. My value will seep through this commitment, because no-one can fault one’s passion to be better than they are.

When I was looking deeper into Christianity a few years back, someone said to me that “believing is a heart thing.” Religion aside, I have taken this comment and adapted it as best I can to every aspect of my life — especially my job. I mean, work takes up a pretty significant amount of my time, I may as well make it “a heart thing.”

This approach can be dangerous of course. Business is business, and you will get burned along the way. But it is something I’m not willing to sacrifice as a professional, because self-betterment starts and finishes with it.

And on that note, here are some ripper quotes on the topic of self-betterment:

“There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.” ― Ernest Hemingway

“Make the most of yourself…for that is all there is of you.” ― Ralph Waldo Emerson

“Always dream and shoot higher than you know you can do. Do not bother just to be better than your contemporaries or predecessors. Try to be better than yourself.” ― William Faulkner