This is the first of a series of blog posts about how we set and track goals at Subvisual.

We’ve been experimenting a lot during the last years and we’ve also tried to have one year without defining any goals, just going with the flow and taking all the opportunities that arise.

We ended the year with one big learning: setting goals is important. Not because last year wasn’t a good one (in retrospect, we’ve had great achievements and a lot of happy moments), but because without goals we couldn’t have a clear way to measure our progress. …

Laura Esteves

COO @subvisual.

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