Laura Hertzfeld – Medium

Laura Hertzfeld

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Laura Hertzfeld

Bono’s book blitz and the true potential of multi-platform storytelling

“Why isn’t Bono just reading and signing copies of his book at the Grove like everybody else?” — was definitely something I thought to…

Dec 29, 2022

Orpheum Theatre, Los Angeles. Photo: Laura Hertzfeld

Dec 29, 2022

Pinned

Laura Hertzfeld

The newsroom matchmaker

I’m on a mission to help the news industry think more holistically about how we approach cross-platform storytelling. I think of it like…

Jul 25, 2022

Colorful painted silos

Jul 25, 2022

Laura Hertzfeld
in
JSK Class of 2019

What talking to artists taught me about immersive journalism

“Learn the rules like a pro, so you can break them like an artist.” — Pablo Picasso

Jun 3, 2019

What talking to artists taught me about immersive journalism

Jun 3, 2019

Laura Hertzfeld
in
JSK Class of 2019

‘It doesn’t have to be good; it just has to be.’

What’s holding us back as journalists from sparking the kind of experimentation we see in the arts?

Mar 15, 2019

‘It doesn’t have to be good; it just has to be.’

Mar 15, 2019

Laura Hertzfeld
in
JSK Class of 2019

Reflections on immersive storytelling from the Sundance Film Festival

A clear shift towards how we can incorporate a variety of technologies — AI, AR and even live action — into immersive experiences

Feb 7, 2019

Reflections on immersive storytelling from the Sundance Film Festival

Feb 7, 2019

Laura Hertzfeld
in
JSK Class of 2019

What Andy Warhol can teach us about immersive storytelling

We don’t have to completely reinvent how we tell stories to take advantage of these new tools.

Dec 7, 2018

What Andy Warhol can teach us about immersive storytelling

Dec 7, 2018

Laura Hertzfeld
in
journalism360

Journalism 360 Unconference + 2018 Challenge

We are excited to share some big news from Journalism 360.

May 4, 2018

Journalism 360 Unconference + 2018 Challenge

May 4, 2018

Laura Hertzfeld
in
journalism360

Journalism 360 x SXSW

It’s hard to believe it’s been a year since we launched the inaugural Journalism 360 Challenge at SXSW 2017. We’re back in Austin this year…

Mar 8, 2018

Journalism 360 x SXSW

Mar 8, 2018

Laura Hertzfeld
in
journalism360

LIFE VR’s Mia Tramz on the eclipse, Henry Luce, and when to make your own VR app

Mia Tramz runs TIME.com’s VR initiative, which over the past year has produced projects ranging from “Buzz Aldrin: Cycling Pathways to…

Aug 21, 2017

LIFE VR’s Mia Tramz on the eclipse, Henry Luce, and when to make your own VR app

Aug 21, 2017

Laura Hertzfeld
in
journalism360

11 ideas win first-ever Journalism 360 Challenge on immersive storytelling

We received over 800 applications from 43 states and Washington, D.C. — and countries from Argentina to Zimbabwe — in the inaugural…

Jul 11, 2017

11 ideas win first-ever Journalism 360 Challenge on immersive storytelling

Jul 11, 2017

Laura Hertzfeld

Laura Hertzfeld

LA ambassador, midnight baker, Jeopardy silver medalist. Storytelling innovation. Prev @yahoonews @Journalism_360 @EW @PBS @jskstanford she/her

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