Laura J Bal – Medium

Laura J Bal

Email Storytelling: Connecting Brands and Hearts

The Power of Storytelling: Crafting Emails That Connect in a Digital World

1d ago

An open email with a glowing narrative, surrounded by creative icons like a pen and heart symbols, symbolizing emotional storytelling in email campaigns.

1d ago

Not All Intent Data is Created Equal — Why Quality Matters

In the world of B2B marketing, intent data is often viewed as a goldmine. But not all intent data is created equal. In my experience as a…

3d ago

An artistic image of a balancing scale symbolizing B2B intent data types, with an emphasis on partnerships. The scale holds symbols representing data flow, partnerships, and networks, while a dynamic, abstract background adds a modern touch. The image captures the balanced and interconnected nature of B2B data relationships.

3d ago

How AI is Transforming B2B Intent Data — Beyond the Basics

As B2B marketers, we’re living in a data-rich era where every click, scroll, and search can reveal the intent of a potential buyer. But…

6d ago

A futuristic illustration of AI in B2B marketing, featuring a digital dashboard displaying data graphs, charts, and real-time intent signals. AI-powered systems analyze these signals, with a human user observing data insights.

6d ago

Why Data Trust Matters in the AI Revolution

Data Governance in the Age of Generative AI: Keeping Marketing Ethical and Effective

Jan 15

An abstract representation of generative AI, featuring a glowing network paired with balanced scales to symbolize the balance between innovation and ethics in marketing. The design uses futuristic blue and silver tones with warm highlights.

Jan 15

Zero-Party Data: The Future of Email Personalization

The Rise of Zero-Party Data: A Game-Changer for Email Marketing

Jan 14

An email icon surrounded by quiz, survey, and preference icons, symbolizing user-shared data and emphasizing trust, personalization, and innovation in email marketing.

Jan 14

How AI is Making Marketing Personal Again

Redefining Connection: How Generative AI is Shaping the Future of Customer Engagement

Jan 13

A futuristic AI chatbot glowing with a digital interface, interacting warmly with a diverse group of people in a modern and professional setting, symbolizing the intersection of technology and human connection in marketing.

Jan 13

Omnichannel Magic: How Email Boosts Your Marketing Mix

Mastering Omnichannel Marketing: How Email Complements Social Media and Paid Ads

Jan 10

A visually engaging image depicting omnichannel marketing with interconnected icons for email, social media, and paid ads, connected by glowing lines. The vibrant design symbolizes integration and synergy in digital marketing.

Jan 10

Inbox Revolution: The Power of Interactive Emails

Interactive Emails: Redefining Engagement in the Inbox

Jan 8

An engaging illustration showing a laptop screen with a colorful email displaying interactive elements like quizzes, surveys, and a ‘Buy Now’ button, surrounded by icons such as chat bubbles, a shopping cart, and graphs. The design emphasizes innovation and digital engagement.

Jan 8

Green Emails: Sustainable Marketing for a Better Future

6 Steps to Sustainable Email Marketing: Go Green with Your Campaigns

Jan 6

A vibrant illustration of an email icon surrounded by green leaves, recycle symbols, and a globe, symbolizing sustainable email marketing.

Jan 6

Winning Back Lost Subscribers: Re-Engagement That Works

The Art of the Re-Engagement Campaign

Jan 5

An email icon glowing brightly as it reconnects with faded icons symbolizing lost subscribers, surrounded by vibrant arrows and hearts representing renewed engagement.

Jan 5

Laura J Bal

Laura J Bal

Passionate about digital marketing where strategy, AI & creativity collide. Inspiring growth, embracing change, and thriving in a world of innovation.

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