Principal at Users Know & Author of UX for Lean Startups. I blog about UX, Research, Product Management, and Lean Startup.
This post originally appeared on Rosenfeld Media.
Product managers and UX designers understand the need for user research when building a product. Good product managers and UX designers actually DO user research when building a product.
Let me tell you the story of far too many startups. A few people have a brilliant idea. They go off and spend six months to a year building it. Then they launch it into the world and wait for the users and money to come pouring in.
You shouldn’t have to be a growth hacker to care about growing your…