Co-written by Rebecca Gordon.

On the day that Illustrator on the iPad launched, it immediately hit #1 on the U.S. and Japanese App Stores, had a 4.6 star rating, and was well-reviewed by many widestream publications. The initial success of this app was by design, not by chance. A useful Beta program enabled the team to design and implement successfully, and perhaps most importantly, our users felt invested, included, and involved in creating the future of the Illustrator ecosystem. In the words of one Beta participant, “I’ve participated in quite a few beta programs and the Slack channel community here is awesome, I’m so…

Laura Herman

Researching people, technology, and creativity @ Adobe and Oxford Internet Institute

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