It impacts how we think and feel, the way we perform and act, and what other people think about us.

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I have always had an inkling that clothing is much more than just fabric used to keep us warm and cover-up. As a toddler, I remember having an emotional meltdown about having to wear a dress to a party. I was extremely uncomfortable in dresses and felt much more at ease in trousers. Maybe it was because I couldn’t climb trees in a dress or ride a bike, but I suspect it has a lot more to do with the subconscious symbolic associations with dresses and femininity. I am not the only one who rejected the princess outfit. Kelly, my wife and business partner, also hated dresses as a kid. …


Crowdfunding is all the rage, but it takes careful planning and execution to achieve your funding goals

It seems that everyone these days is running, or thinking about running a Kickstarter or Indiegogo campaign. Instead of trying to get a loan from the bank or pitching investors, people are turning to crowdfunding as a no strings attached way to raise money. In fact, $34 billion was crowdfunded in 2018 globally and it is estimated to grow to over $300 billion by 2025. In comparison, the Venture Capitalist industry invested $84 billion in 2017.

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Many people don’t realize how much work and planning goes into a campaign. My business partner, Kelly, and I were also naïve to this when we decided to run a campaign. One of our mentors asked us, “Have you figured out how many people you will need in your database ahead of time in order to ensure you meet your goal?” …


Why it is so hard to fight the urge to purchase more clothing

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Fifty years ago most Americans bought around 20 clothing items a year, and a couple of pairs of shoes — fast-forward to today, and it is up to almost 70 items plus 8 pairs of shoes. That means on average Americans buy more than one item of clothing each week. It is not because we are spending more — in fact we are spending less on clothing. In 1990, 12% of our budget went towards apparel, however, in 2011, it was down to 4%. We have ramped up our levels of consumption, but somehow managed to carve out a smaller piece of our annual spending pie! …

About

Laura Moffat

Co-Founder & Director of Marketing at kirrinfinch.com // Digital Marketing and Brand Strategy Consultant // Adjunct Professor at Parsons School of Design

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