It impacts how we think and feel, the way we perform and act, and what other people think about us.

I have always had an inkling that clothing is much more than just fabric used to keep us warm and cover-up. As a toddler, I remember having an emotional meltdown about having to wear a dress to a party. I was extremely uncomfortable in dresses and felt much more at ease in trousers. Maybe it was because I couldn’t climb trees in a dress or ride a bike, but I suspect it has a lot more to do with the subconscious symbolic associations with dresses and femininity. I am not the only one who rejected the princess outfit. Kelly, my…

Crowdfunding is all the rage, but it takes careful planning and execution to achieve your funding goals

It seems that everyone these days is running, or thinking about running a Kickstarter or Indiegogo campaign. Instead of trying to get a loan from the bank or pitching investors, people are turning to crowdfunding as a no strings attached way to raise money. In fact, $34 billion was crowdfunded in 2018 globally and it is estimated to grow to over $300 billion by 2025. In comparison, the Venture Capitalist industry invested $84 billion in 2017.

Many people don’t realize how much work and planning goes into a campaign. My business partner, Kelly, and I were also naïve to this…

Why it is so hard to fight the urge to purchase more clothing

Fifty years ago most Americans bought around 20 clothing items a year, and a couple of pairs of shoes — fast-forward to today, and it is up to almost 70 items plus 8 pairs of shoes. That means on average Americans buy more than one item of clothing each week. It is not because we are spending more — in fact we are spending less on clothing. In 1990, 12% of our budget went towards apparel, however, in 2011, it was down to 4%. We have ramped up our levels of consumption, but somehow managed to carve out a smaller…

Laura Moffat

Co-Founder & Director of Marketing at // Digital Marketing and Brand Strategy Consultant // Adjunct Professor at Parsons School of Design

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