Marketing Manager for @OCC_shoeboxes. Passion for missions. Virginia Tech Hokie. Bass Guitar rocker. Nicaragua lover. Happy Wife.
Highlight the “is” verb forms.
…mistaken for fine writing because they feel authoritative and intellectual. But they’re just masks; effective writing is lean, clean, and easy to read.
In every paragraph Lanham revises, wordiness sneaks in out of laziness, or because the author wanted to turn a plain statement into a pompous profundity.