Because it’s 3am, and I can’t sleep…

(and hopefully no offense taken)

I’ve been designing a few geofilters for around that age group, and listening to what appeals to them… they seem to lean towards those filters that are somewhat interactive and that have an appeal outside the intended mark.

From a marketing stand point, you’d want to offer something they would find fitting of the mood of their current situation, and still display your message. You also should have something that stands out graphically. While I understand the smiley reference (I peeked at your book on amazon)- maybe sway towards more audience use-ability than branded content?

Hopefully you’ll reference the “its 3am, and I can’t sleep” note above and take this as a friendly suggestion from someone whose been up 3 days and not be offended (I dont want you to think I am not loving your designs, I just like to tweak ideas) but what if you put out a geofilter something a bit more like this?