Laura PattersonHow to Single Out the Signal from the Noise on Your DashboardNearly every Marketing technology platform today, from email to social media to website analytics tools to more sophisticated marketing…Oct 1, 2019Oct 1, 2019
Laura PattersonIf You Aspire to Excellence Focus on Process Create Process MapsWe understand that often Marketing is under the gun to get things done. Everyone from the CEO down wants everything NOW. To “get things…Sep 24, 2019Sep 24, 2019
Laura PattersonThere are No Diamonds Without Pressure- Making the Performance JourneyPodcast: Play in new window | Download (Duration: 4:44–2.9MB) | EmbedSep 12, 2019Sep 12, 2019
Laura PattersonAre the patterns in your data leading you in the wrong direction?For this article to be valuable let’s start with two assumptions about your data: First, that you have quality data, and second that you…Sep 5, 2019Sep 5, 2019
Laura PattersonCopernicus Before NASA When Building Your Data ModelPodcast: Play in new window | Download (Duration: 5:22–3.4MB) | EmbedAug 22, 2019Aug 22, 2019
Laura PattersonHow to Avoid Failing at Customer-Centric Marketing: It’s All in the JourneyBeing customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Others, such…Aug 15, 2019Aug 15, 2019
Laura PattersonHow to Make What You’re Counting in Marketing CountBack in the early days of Marketing accountability, when we were first asked — primarily by people in Finance — to be accountable, those…May 23, 2019May 23, 2019
Laura PattersonAre There Magic Customer Metrics in the Engagement Economy?Perhaps you’ve heard that we are in now what is known as the Engagement Economy. Nearly a decade ago, The Institute for the Future, an…Apr 25, 2019Apr 25, 2019
Laura PattersonHow to Ensure ‘Customer Success’ Isn’t Just Another Overused TermYou’ve heard it, you’ve used it, the catchy, trendy term “Customer Success.” Type it into Google and you’ll receive about a billion hits.Feb 14, 2019Feb 14, 2019
Laura PattersonWhy a Data-Driven Marketing Culture Needs to Be at the Top of Your ListThe Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is…Jan 24, 2019Jan 24, 2019