A COMPARATIVE STUDY ON THE EFFECTIVENESS OF THE VIDEO ADVERTISEMENTS BY COKE AND PEPSI DURING THE WORLD CUP 2014

Marketing Project

Our task was to evaluate the effectiveness of the ad campaign run by the major giants in soft drinks industry and their impact on Indian Consumer. The target market consisted of people in the age bracket of 18- 26 and who watched football religiously.

The results of the same can be found in the infographics which i designed from the link below

https://infogr.am/coca-cola-vs-pepsi-world-cup-2014-effectiveness-of-promotional-activities