Lauren RyderGetting your CMO a Seat at the Digital Transformation TableOver 80% of CMOs are missing out on the opportunity to lead or play a larger role in CX-led digital transformation.1 min read·May 27, 2019----
Lauren RyderWhere to Start with Digital Transformation — A leadership perspectiveDigital transformation is a well-understood business imperative. The ability to gain a competitive advantage through the use of technology…5 min read·Oct 18, 2018--1--1
Lauren RyderWhy focusing on touchpoints will leave your customer underwhelmed — and revenue on the tableThe discipline of Customer Experience (CX) rightly looks at the big picture of customer desire and service interactions — it’s the when…5 min read·Oct 18, 2018--1--1