Lauren XandrainNational Research GroupFrom substitution to evolution: why creator experiences are redefining a new era of “live”Our new study identifies how consumers want to participate in live, shared moments, online or in-person.Apr 13, 2021Apr 13, 2021
Lauren XandrainNational Research GroupSuper Bowl LV: Early Signals for the Future of “Live”Was America’s biggest day in sports an even bigger day for digital media?Feb 11, 2021Feb 11, 2021
Lauren XandraAmerica Reacts to DOJ’s antitrust lawsuit against GoogleNew polling shows consumer choice is the crux of the issueOct 26, 2020Oct 26, 2020
Lauren XandrainHumans of STEAMWomen in STEAM: New Ways of Thinking, Working & CreatingIntroducing a new not-for-profit initiative furthering STEAM (stem + arts) education and equality, launching International Women’s Day…Mar 4, 2020Mar 4, 2020
Lauren XandrainThe AI CollectiveHow AI plays a part in the future of content discoveryIn a crowded media landscape, the majority of consumers feel overwhelmed by choice.Feb 20, 2020Feb 20, 2020
Lauren XandrainThe AI CollectiveAI LA — Media & Entertainment Outlook 2020AI is more than technology; it’s the next great art form.Jan 7, 20201Jan 7, 20201
Lauren XandrainNational Research GroupFortnite and Rising Platforms Redefining Youth CultureTrends, takeaways and original insights from our keynote at Youth Marketing Strategy NYC, exploring our latest thought leadership…Sep 23, 2019Sep 23, 2019
Lauren XandrainNational Research GroupExpert Insights: XR & the Experiences of the FuturePart I of a series of articles from inside NRG’s think tank, sharing insight into XR (Extended Reality) and the experiences of the future.Aug 22, 20191Aug 22, 20191
