Lauren McGrathinINFLUENCEWhat You Need to Know About Your Influencers (and Are Likely Overlooking)As influencer marketing continues to ramp up in investment, influencer campaigns are growing in both scale and scope. Campaign managers…Aug 27, 2019Aug 27, 2019
Lauren McGrathinINFLUENCEYour Go-To Guide: Influencer Usage RightsWe know that influencer pricing can vary wildly depending on an influencer’s reach, engagement and content category. But beyond the value…Jun 18, 2019Jun 18, 2019
Lauren McGrathinINFLUENCEThe Perks and Pitfalls of MicroinfluenceThe term Microinfluencer has been one of 2018’s hottest marketing buzzwords. Brands seek micro influencers for campaigns and…Dec 6, 2018Dec 6, 2018
Lauren McGrathinINFLUENCEJoining the ACTIVATE FamilyI am Thrilled to Join As Vice President of ACTIVATE Studio & StrategyAug 28, 2018Aug 28, 2018