Lauren @Deksia – Medium

Lauren @Deksia

Lauren @Deksia

How I reduced my cost per lead by 63%.

Google Adwords has proven to be one the best lead generation tools for small businesses. The ability to place your brand in front of a…

Aug 1, 2016

How I reduced my cost per lead by 63%.

Aug 1, 2016

Lauren @Deksia

I Don’t Care About Your Product; I Just Want to Know My Life Will Get Better.

Are you looking to your service or product for marketing direction? Do you just “wing it” when it comes to A/B testing? You could be one of…

Jul 5, 2016

Jul 5, 2016

Lauren @Deksia

When Designers Disregard Conversion: 5 Pieces of Advice from an Optimization Specialist

When marketers, designers, and writers work in silos, building high converting landing pages is like pulling hen’s teeth.

Jul 5, 2016

Jul 5, 2016

Lauren @Deksia

5 Ways to Reduce Wasted Facebook Ad Spend

Facebook has become an incredibly powerful advertising tool for many digital marketers, second only to Google’s advertising service, the…

Jun 20, 2016

5 Ways to Reduce Wasted Facebook Ad Spend

Jun 20, 2016

Lauren @Deksia

What Makes Your Hotline Bling?

In the past year of managing PPC campaigns I’ve learned a few things. Lesson 1, the more control you give Google over your ads, the more…

Dec 3, 2015

What Makes Your Hotline Bling?

Dec 3, 2015

Lauren @Deksia

Increasing Phone Call Conversions in Google Adwords.

As a digital marketer, I have a lot of respect for analytical data and its ability to validate marketing efforts by demonstrating a…

Nov 5, 2015

Increasing Phone Call Conversions in Google Adwords.

Nov 5, 2015

Lauren @Deksia

Lauren @Deksia

As Digital Specialist @Deksia, I help brands generate business leads online. As a human, I drink too much coffee & survived a triathlon once.

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