Lauren @DeksiaHow I reduced my cost per lead by 63%.Google Adwords has proven to be one the best lead generation tools for small businesses. The ability to place your brand in front of a…Aug 1, 2016Aug 1, 2016
Lauren @DeksiaI Don’t Care About Your Product; I Just Want to Know My Life Will Get Better.Are you looking to your service or product for marketing direction? Do you just “wing it” when it comes to A/B testing? You could be one of…Jul 5, 2016Jul 5, 2016
Lauren @DeksiaWhen Designers Disregard Conversion: 5 Pieces of Advice from an Optimization SpecialistWhen marketers, designers, and writers work in silos, building high converting landing pages is like pulling hen’s teeth.Jul 5, 2016Jul 5, 2016
Lauren @Deksia5 Ways to Reduce Wasted Facebook Ad SpendFacebook has become an incredibly powerful advertising tool for many digital marketers, second only to Google’s advertising service, the…Jun 20, 2016Jun 20, 2016
Lauren @DeksiaWhat Makes Your Hotline Bling?In the past year of managing PPC campaigns I’ve learned a few things. Lesson 1, the more control you give Google over your ads, the more…Dec 3, 2015Dec 3, 2015
Lauren @DeksiaIncreasing Phone Call Conversions in Google Adwords.As a digital marketer, I have a lot of respect for analytical data and its ability to validate marketing efforts by demonstrating a…Nov 5, 20151Nov 5, 20151