Neil Mohan Joins Edelman Toronto as Vice President
Leading digital practitioner deepens expertise at top communications marketing firm
November 24, 2015, TORONTO — Edelman today announced the hiring of Neil Mohan as vice president, Digital, in its consumer marketing practice. Mohan’s strategic vision has brought digital campaigns for some of Canada’s biggest brands to life, and now enhances one of the largest consumer marketing teams in the country.
“Neil’s background makes him an ideal fit for our team,” said Dave Fleet, senior vice president, Digital, Canada East for Edelman. “He has exceptional client service skills and deep CPG and consumer marketing experience. His focus on driving innovation into our programming will further strengthen our ability to evolve, promote and protect our clients’ brands.”
Mohan joins Edelman from Ogilvy, where he served as group digital director. Previously, Mohan worked at agencies including Juniper Park, Y&R/Wunderman and Organic, and has lent his expertise to brands such as Dove, Tim Hortons, Toyota and Toronto Pearson.
“I realized that for previous brand campaigns, an important moment was when they gained the relevancy and reach to get traction in earned media,” said Mohan. “Edelman’s approach delivers big on those moments, and the passionate strategists, creatives, media planners and earned specialists they’ve assembled have me excited to dive in with digital to build clients’ brands.”
Edelman continues to hire specialists with diverse backgrounds to redefine how clients garner attention and deeply engage stakeholders through storytelling. Other recent hires include: Andrew Simon, executive creative director for Edelman Canada; Catherine Yuile, senior vice president and national lead of Edelman Canada’s Insight & Analytics specialty; and tenured advertising and media specialist Saeed Zaman, senior account director, Paid Media.
About Edelman
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations.
Our Canadian business has matured from one that has been primarily geography- and practice-focused to one that is also specialty-focused. Our offices in Vancouver, Calgary, Toronto, Ottawa and Montreal offer several specialized areas of expertise — including creative, crisis & risk, public affairs, insights & analytics, paid media and digital — to deliver best-in-class work to our clients in today’s complex media landscape.
Edelman was named The Holmes Report’s “2015 Global Digital Agency of the Year”; one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and was awarded the Grand Prix Cannes Lion for PR in 2014. In Canada, Edelman was among the top three finalists for Marketing Magazine’s 2014 Agency of the Year and has been named one of the Great Place to Work® Best Workplaces in Canada and Best Workplaces for Women.