Lauren Heartsill DowdleinModernCompanyHow To Use Psychographic Segmentation Data To Sell MoreIf you’ve been reading our blog over the last few months (thanks!), you know that customer segmentation is essential for discovering…May 16, 2017May 16, 2017
Lauren Heartsill DowdleinModernCompanyInsanely Effective Sales Techniques To Sell More To CustomersNo matter which way you slice it, the ultimate goal of any business is to make more money. And in order to make more money, a company has…May 14, 2017May 14, 2017
Lauren Heartsill DowdleinModernCompanyCustomer Experience Management — An Interview With Shep HykenToday’s guest is well-known customer experience expert Shep Hyken. Shep works with companies who want to build loyal relationships with…May 11, 2017May 11, 2017
Lauren Heartsill DowdleinModernCompanyUsing Behavioral Segmentation To Understand Your CustomersA few weeks ago, we discussed the importance of customer segmentation and how it can be used to drive profits for any company, regardless…May 3, 2017May 3, 2017
Lauren Heartsill DowdleinModernCompany5 Proven Strategies To Reduce Your Customer Attrition RateAttrition. Churn. Turnover. Call it what you like. Or, maybe you don’t even like saying these words…Apr 28, 2017Apr 28, 2017
Lauren Heartsill DowdleinModernCompanyUsing The Semantic Differential Scale To Measure Customer AttitudeIf you’ve been following us from the beginning, you already know how important soliciting customer feedback is when working to improve the…Apr 25, 2017Apr 25, 2017
Lauren Heartsill DowdleinModernCompanyUsing Upsells, Downsells, & Cross Sells to Grow Revenue and Improve Customer LoyaltyUpsells, cross-sells, and downsells are staples of marketing that benefit both customers and business owners. These techniques allow…Apr 19, 2017Apr 19, 2017
Lauren Heartsill DowdleinModernCompanyGrowth Hacking With Exit Popups, Lightbox Overlays & Squeeze PagesQuick question: What do exit popups, lightbox overlays, and squeeze pages all have in common?Apr 4, 2017Apr 4, 2017
Lauren Heartsill DowdleinModernCompanyHow Customer Lifecycle Marketing Can Boost Profitability — Customer Feedback BlogPicture this:Apr 2, 2017Apr 2, 2017
Lauren Heartsill DowdleinModernCompanyImprove Customer Loyalty With An Effective Influencer Marketing CampaignThough the term “influencer marketing” has only moved into mainstream marketing’s vocabulary in the last few years, the concept is hardly…Mar 30, 2017Mar 30, 2017
