Closing the Product Experience Loop

As a product designer, I am constantly feature-gawking. I can’t help but find myself thinking about how I could improve a process, obnoxiously trying find “gotcha” moments where a product has a dead-end, or being delighted by a company’s ability to anticipate my needs as a customer.

Rent the Runway, the online service that allows customers to borrow designer dresses for a fraction of the price, is a well-oiled machine. It’s not only a brilliant e-commerce service, but it’s also a pretty badass technology company to boot. …