Lauren Taylor

‘WCW’ Event Series: Our Favorite Insights from the First Event

What Can The Museum of Ice Cream Teach Marketers About Experiential?

The Museum of Ice Cream is not a museum. And despite its gift shop — which sells everything from pink journals to $149 “self-love pinky rings” — it’s not a store. It’s also not a confectionery, even though ice…

Every Marketing Team Should Host an Event Series — Here’s How We’re Planning Ours

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it’s an exercise in eating our own dog food. The marketing team prefers to think we’re…