Laurent MalkaThe Biggest Conversion Tracking Challenge is not what you thinkWhen I look back at the past 10 years in the performance marketing industry, I can easily say that my career’s pace was influenced by…Oct 22, 20198Oct 22, 20198
Laurent MalkaHow to use April fool’s Prank to “measure” addiction to your product?My company provides a conversion and attribution platform for affiliate marketers. In our jargon, we call it tracking.Apr 1, 2019Apr 1, 2019
Laurent MalkaLe garagiste du coin, le robot thaïlandais et les entourloupes de la communication digitale.Vous connaissez la situation où vous allez au garage pour remplacer les essuie-glaces et en sortez trois jours plus tard avec un nouveau…Jul 22, 2017Jul 22, 2017
Laurent MalkaThe adblock controversy which has become a small talk conversation in all sorts of professional…Let’s put the games’ figures into perspective so we can have a better sense of what’s really going on.May 30, 20161May 30, 20161