Lauren SmithinSavvy InboxA Look At How One Brand Recovered From Broken Personalization in Their EmailHow many times have you received an email that started with a variation of “Hey {First_Name}”? The answer is probably a lot.Nov 28, 2016Nov 28, 2016
Lauren SmithinSavvy InboxPlain Text Emails: Why They Are A Crucial Part of Every Email CampaignPlain text emails are just that — plain text. No images, no pretty fonts, no hyperlinks. While they may not be nearly as attractive as…Oct 31, 20161Oct 31, 20161
Lauren SmithinSavvy InboxHow Atlassian Uses A/B Testing to Optimize Their CampaignsWith so much competition in the inbox, today’s email marketing is all about relevance and connecting with your audience. Batch-and-blast…Oct 24, 2016Oct 24, 2016
Lauren SmithinSavvy InboxHow Emerson Used A/B Testing to Continuously Learn More About Their SubscribersIn order to produce well-performing campaigns, it’s crucial to send emails that not only render well, but also resonate with your audience…Sep 26, 2016Sep 26, 2016
Lauren SmithinSavvy InboxHere’s Why You Should Optimize Your Transactional EmailsTransactional emails — they are the welcome emails, shipping notices, order confirmations, etc. that are so important for proper customer…Sep 21, 2016Sep 21, 2016
Lauren SmithinSavvy InboxHere’s Why You Need to Test Every Email Before You Send“Our designer already tested these templates, they’re good to go.”Sep 7, 2016Sep 7, 2016
Lauren SmithinSavvy InboxHow to Optimize Your Email Preview TextYour email copy is engaging and creative. The design is beautiful and it renders well in every email program. There’s even a bulletproof…Aug 29, 2016Aug 29, 2016
Lauren SmithinSavvy InboxNever Send Another Broken Email with This Email Marketing ChecklistSpelling error in a blog post? No worries. You can easily update it.Aug 22, 2016Aug 22, 2016
Lauren SmithinSavvy Inbox4 Questions to Ask Yourself to Define the Goal of Your Email Marketing CampaignGoal setting is crucial to email marketing success.Aug 15, 2016Aug 15, 2016
Lauren SmithinSavvy InboxWhat You Need to Know About Email Image BlockingOne of the largest problems that campaigns face is email image blocking.Aug 8, 2016Aug 8, 2016