Response Blog to “The persuaders” and Christian Worldview

By: Lauren Weygandt

How I felt: Wow, I did not know that!

I watched the “Persuaders” and the entire video was shocking to me. A couple times I think that my jaw literally dropped during this documentary about marketing and advertising techniques.

Companies use to promote his or her product, but now as an advertising strategy, companies create a new character or even a lifestyle to draw in consumers and viewers. One may say that he or she might feel like the commercial or advertisement is speaking to them, because that is exactly what the object of the advertisements are doing now. Advertisements are now trying to buy the customer instead of focusing on the product at hand.

Astonished: Yes!

A couple things were astonishing to me, but the main one was how the advertisers made a big effort on getting to know the consumers and what her or she likes and how he or she may think. Advertisers are able to use this information to catch the attention of a certain consumer and ultimately get the consumer to buy the product.

I think that this is genius and is a useful technique when trying to sell someone on something. People like when things relate to him or her and I believe that this technique of marketing is important and persuasive. Although this is true I do also think that it does make a lot of room for deception that many should be careful about.

Influence How I View Media: Yes.

The video will influence how I view media and has already made me more aware of the strategies used by advertisers to reel me in. I was always surprised when advertisements would show up on my Google searches and Facebook that happened to be familiar with products that I had previously looked up. This makes me more aware that I am being personally advertised to on a daily basis and to make sure that none of the advertisements that catch my eye have any deception to it.

What does this mean to someone with a Christian Worldview?

I do not think that it is necessarily a bad thing for Christians to advertise within his or her business. Here is a list of Bible verses to be mindful of when advertising:

  1. Leviticus 19:11- “Do not steal. Do not lie. Do not deceive one another.”

2. Matthew 6:24- “No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money.

3. Matthew 7:12- “So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

4. Romans 12:9–10 “Love must be sincere. Hate what is evil; cling to what is good. Be devoted to one another in love. Honor one another above yourselves.”

What is the Christians duty in the field of persuasion?

Advertisers start looking at individuals and the things that person loves and needs in his or her life. Many of the things advertisers find out about the consumer individual has something to do with the persons identity, or what the person values. These advertisers promote worldly things instead of the God who satisfies our heart, which is easy to get caught up with.

Advertisers and consumers, including myself, need to remember that when we put our faith and hope in other things-such as products-we are blinded for the desperate need we all have for Jesus.

Christian advertisers need to be conscious of the persuasive techniques that he or she uses and to also make sure that the techniques used are God centered. When narrowcasting and reaching out to voters on a one to one basis, the video says that practitioners need to apply words for good and to make sure the words resonate.

It also focused on how the messages advertisers use appeal to our differences and bring out the emotions of people. This presents the idea that we continue to focus on ourselves and also continue to make division. This can be changed if we bring God into the topic at hand.

Instead of focusing on what each group wants to hear and feeding into the thoughts that make division, one can promote the good and make the focus about everybody-instead of individuals.

“Marketers find a way so deep inside of us that it doesn’t feel like persuasion at all.” A good verse to look at and apply to this method of persuasion would be Romans 16:17–18:

I urge you, brothers and sisters, to watch out for those who cause divisions and put obstacles in your way that are contrary to the teaching you have learned. Keep away from them. For such people are not serving our Lord Christ, but their own appetites. By smooth talk and flattery they deceive the minds of naive people.

On my honor, I have watched The Persuaders in its entirety.

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