The Information Architecture That Is Pinterest

  1. First, Pinners tap the plus sign at the bottom of the screen.
Existing boards and Privacy options
Boards suggested by Pinterest
  • “More ideas” — Pinterest opens a new page of ideas and suggestions
  • “Organize” — Pinners can sort, reorder or group Pins into different sections
  • “Board Options” — Pinners can edit, merge, share or achieve their boards
Pinterest User Flow by Lauren Mosena
  • Navigation — only a local search navigation instead of global searching throughout the app
  • Scrolling — Infinite scrolling allows for a never-ending sea of results to any search, and after pining, users are taken back to to the same place on results page
  • Carousel — Beneath the search bar is a carousel of ideas which might help the indecisive user, narrow down the search or spark different ideas
  • Cards — each board provides a peek of the images shown, then if selected, more detailed information is provided
  • Saving — By pinning something to a board instead of just liking it, the experience is more organized and complete for the user
Steps to hide a card in Pinterest
  1. “| About Pinterest.” | About Pinterest, https://about.pinterest.com/en/node/19/mailto%3Apress%40pinterest.com. Accessed 29 May 2022.
  2. “All about Pinterest | Pinterest help.” Pinterest Help, https://help.pinterest.com/en/guide/all-about-pinterest. Accessed 29 May 2022.
  3. “Company.” Pinterest Newsroom, https://newsroom.pinterest.com/en/company. Accessed 3 June 2022.
  4. Eckert, Adam. “Why Pinterest Shares Are Falling After Hours.” Benzinga, 23 May 2022, https://www.benzinga.com/general/social-media/22/05/27360306/why-pinterest-shares-are-falling-after-hours. Accessed 29 May 2022.
  5. Hirose, Alyssa. “24 Pinterest Stats That Matter to Marketers in 2022.” Hootsuite Blog, 9 March 2022, https://blog.hootsuite.com/pinterest-statistics-for-business/. Accessed 1 June 2022.
  6. Lincoln, John. “3 Big Changes Pinterest Has Made Which Might Change Your Strategy.” Business 2 Community, 20 May 2020, https://www.business2community.com/pinterest/3-big-changes-pinterest-has-made-which-might-change-your-strategy-02312933. Accessed 1 June 2022.
  7. Munoz, Catiana. “Pinterest’s patterns and user flows — a UX analysis.” UX Collective, 3 November 2019, https://uxdesign.cc/pinterests-patterns-and-user-flows-e5e2de836275. Accessed 3 June 2022.
  8. “Pinterest adds new shopping tools — ThePaypers.” The Paypers, 8 April 2020, https://thepaypers.com/ecommerce/pinterest-adds-new-shopping-tools--1241646. Accessed 1 June 2022.
  9. Suleman, Babar. “6 Things Pinterest Can Teach You About Effective Web Design.” Crazy Egg, 28 June 2012, https://www.crazyegg.com/blog/pinterest-web-design-trends/. Accessed 3 June 2022.
  10. Trefis Team, and Great Speculations. “What Will Pinterest Look Like In 2023?” www/Forbes.com, Forbes, 17 August 2020, https://www.forbes.com/sites/greatspeculations/2020/08/17/what-will-pinterest-look-like-in-2023/?sh=23025c6a7c60. Accessed 3 June 2022.
  11. Hinton, Andrew. Understanding Context: Environment, Language, and Information Architecture. O’Reilly Media, Incorporated, 2014.

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