People want to hire people they like and want to work with — so why send them an email that sounds like a boilerplate message with your CV attached? In fact, why would you send your CV out to anyone who you’ve never met or do not know? Would you walk up to a stranger on the street and give them your mobile number to call you on, because they look like someone who may be able to help you with something — or would you first have a conversation with them and then based on the outcome of that, send them your contact details with the understanding that they are happy and able to assist you?
Every day I get these carefully worded ‘corporate speak’ emails, InMails or messages with attached CVs sent to my inbox, with identical words in each mail from an array of people and I feel like Mugatu in Zoolander when he says “Blue Steel, Ferrari, Le Tigra — they’re the same face! Doesn’t anyone notice this? I feel like I’m taking crazy pills!”
Honestly, in this great age when social media has bridged the global gap between us, I wonder why people are still doing things as though it never existed. It’s like getting in your car and driving to the store down the road to ask someone something, when you could just pick up the phone, “let your fingers do the walking”, and call them.
Get a LinkedIn profile and a Twitter account — at the very least; get your personal brand up online so we can get a sense of who you are, create profiles that are authentically you; and get chatting and then connecting online so we can start building relationships and adding value to the conversation. Then once we’ve established some kind of relationship with each other — one that doesn’t rely on other people’s relationships — and you know I’m interested and able to assist you, then you’re welcome to send through a ‘professionally unprofessional’ (well mannered, yet written as though you were writing to a friend) email with your attached CV. It’s basic netiquette. It’s the basic rules of networking effectively. You can choose to be ‘that’ person who’s seen as someone who only connects with people because they want something (a job), or you can be the person who people want to connect with because they’re well liked and known to add value to the relationship, thus establishing an authentic relationship based on equal value. You can be the boilerplate guy, or the guy who discards all the superficial layers of ‘corporate speak’ and builds a relationship based on a genuine foundation of interest with a pay-it-forward mentality. Every day you have a choice to make, with every message you send and every interaction you have with another person. Who do you want to be?