
At some point you need to stop asking questions and running sticky note exercises. Sometimes you just need to start designing the damned thing. If there’s one lesson we can take from Lean UX it’s this; you can often learn more from a bad first prototype than you can from any number of sticky note exercises.
In an ideal case, great products and services appeal to us on a visceral, a behavioural and a reflective level (3 levels of design, Don Norman). While the visceral level deals with the visual appeal, the behavioural level deals with use and usability. Last but not least the reflective level determines whether and how we process and remember and share an experience. This is only one instance when the story element has a love affair with UX.