With the release of the first edition of the BrandZ Top 50 France rankings, focussing on French brands from the international BrandZ Top 100 ranking, comes an informative snapshot of the current health of the champions of our French economy, including their strengths, their unique characteristics and also their weaknesses, against an increasingly global, dynamic and shifting international competition.

When they elected their new President on 7th May last year, the French made the choice to have confidence in France as a brand to be successful and enterprising once more on the international market. Without a doubt they were right, as French brands have undeniable advantages: France’s cultural influence, its heritage and even its expertise, from which large luxury and spirits brands have been able to benefit. …

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