
Being able to say no to mediocre content frees you up for the extraordinary. Allow yourself to reject ten so-so pieces to be able to focus on one longer, thought-provoking idea that will feed your curiosity, knowledge and creativity. Like anything in life, it’s hard to say no when you’re constantly under peer pressure, mass media influence and the surrounding environment. Develop your own evaluation criteria for consuming any type of content, whether it’s a video on YouTube, a book, an article or podcast.