Love this post. That opener resonates in no small part because our technology is all about independent (small) business owners. The joy of my life is meeting someone like that and saying “tell me about your business.” I hear that type of dedication to customers all the time. As for startups like ours, my gut is the ones that will grow not just exponentially but also sustainably are the ones grounded in solid potentially high-touch initial service. Just like the 99% of businesses operate every single day.